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The Brand Persona: How To Make Your Business Click with Customers

A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.

10 Tips for Sending Happy Birthday Texts to Your Customers

Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.

15 of the Best Web Analytics Tools

Compare 15 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.

29 Stock Photo Websites to Spice Up Your Content

Don’t know where to get stock photos for your content? We’ve curated a list of paid and free stock photo websites—so you don’t have to.

Understanding Your Company's Attrition Rate: The Cost of Employee Turnover

Learn about employee attrition rate, how to calculate it, and steps you can take to decrease turnover and boost your organization's efficiency.

Rethinking “Attached, Please Find” in Professional Emails

Are you looking to sound more professional in emails? Discover why letting go of “Attached, please find” can help and which alternative phrases to use instead.

Artist Websites: How to Stay Authentic to Your Art Online

Expand your reach and create a beautiful artist website to showcase your work. Here’s everything you should include in an online art portfolio.

6 Ways to Add Testimonials to Your Website—And Why You Need Them

Customers trust the opinions of others, that’s what you need testimonials to add to your website. Learn the ins and outs of displaying customer reviews.

11 Business Ideas to Inspire You in 2022

Check out these top business ideas in 2022 and get inspired to start your own business with this step-by-step guide

Email Etiquette Rules Everyone Should Follow

Learn 10 email etiquette tips to boost your communication skills.

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

Exceptionally Certified

Professional certifications boost your brand and bottom line, but some certifications are a cut above the rest