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Create a Marketing Dashboard to Track Your Performance

Design a marketing dashboard that tracks campaigns, performance metrics, and ROI to help you make data-driven decisions.

What is Marketing and How to Create a Strategy that Works

Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.

What Is Marketing Automation Software?

Marketing automation software is a valuable tool that can help speed up repetitive and time-consuming processes. Read on to learn more.

Cause-Related Marketing Definition & Examples

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.

Metaphors in Marketing Strategy: Igniting Customer Imagination

Using metaphors in marketing is a great way to express ideas and connect with customers in a unique way. Learn how to implement metaphors in your marketing strategy.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

Value-Based Marketing Strategies for Success

Discover how value-based marketing can improve your customer relationships and set your business up for success.

Overcome Undifferentiated Marketing Challenges

Unlock key strategies for undifferentiated marketing. Craft a unique brand identity that stands out in the competitive landscape.

Trade Show Marketing Strategies for Greater Visibility

Learn how to stand out at trade shows with creative marketing strategies that draw attention, generate leads, and build connections.

Total Addressable Market (TAM): How to Calculate

Understand your Total Addressable Market (TAM) with insights and strategies for business expansion. Maximize your market potential today.

Elevate Your Marketing with Top-of-Funnel Approaches

Unlock the potential of top-of-funnel approaches to elevate your marketing game. From content marketing to SEO, learn how to attract and engage your target audience.

Text Message Marketing Guide

Text message marketing is a simple, cost-effective way to boost your customer engagement and drive sales. Learn how to get started here.