Crafting a Creative Brief: 12 Elements for Project Clarity and Alignment
A well-crafted creative brief can guide your team, improve collaboration, and set clear goals. Learn how to write an effective brief and what elements to include.
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How to Create an Email Marketing Strategy
Define your context, objectives, and goals for a strategy that gets results.
Optimize Your Conversion Funnel to Boost Sales
Your conversion funnel is the key to improved business performance. Learn how to optimize it with proven strategies to boost sales and increase revenue.
Ten Content Consumption Trends and How to Harness Them
Discover 10 key content consumption trends and learn how to harness each one to improve ROI, connect with audiences, and elevate your brand strategy.
Email Marketing Best Practices for Email Marketers
In this guide, we outline some of the email marketing best practices as well as common email marketing mistakes and how to avoid them.
12 Tips to Build a Social Media Following That’s More Than Just Numbers
Grow your social media following with these 12 tips focused on engagement, consistency, and authentic brand connection.
7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
Basic Ecommerce Metrics Every Business Owner Should Track
As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.
How To Get More Brand Traffic on Your Website
Search, social, email, and more ideas for driving visitors to your website.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
3 Top Tips for Email Content and Design
Learn how to convey your message and get clicks.
World Central Kitchen Sends Emails That Deliver Global Impact
See how they use email segmentation and automations to mobilize aid and engage supporters during crises.