Add Contact | Mailchimp Marketing API Reference
Create a new omni-channel contact for an audience.
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Campaign Management with Webhooks
Create, manage, and analyze multi-channel campaigns all in one place with Mailchimp's Campaign Manager. Utilize webhooks for a seamless integration with third-party apps. Try it now!
Increase Your Brand's Reach with YouTube Hashtags
Boost discoverability and increase viewership with YouTube hashtags. Learn how to effectively use hashtags with this guide.
How to Write Effective SMS Messages (With Examples)
Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.
From ASAP to FYI: Using Text Abbreviations Effectively in Business Communication
Learn how businesses can use text abbreviations to save time, reduce costs, and connect with audiences—without risking clarity or professionalism.
Expand Your Reach with Email and SMS Marketing
Learn how to combine email and SMS in one powerful strategy. Reach your audience faster, increase open rates, and grow customer loyalty.
Understanding Omnichannel vs. Multichannel Marketing
Omnichannel and multichannel marketing are distinct strategies. Learn the differences and which approach is right for your business.
10 Steps to Build an Effective Omnichannel Customer Service Strategy
Discover 10 proven steps to build an effective omnichannel customer service strategy, boost satisfaction, and create seamless, consistent support across all channels.
Is Email Marketing Dead? Absolutely Not
Discover why email marketing remains a crucial tool in our digital age and learn about the latest trends to enhance your email campaigns.
Direct Mail Marketing
A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Flyers and catalogs are common examples. Email marketing is the digital equivalent.
Marketing Glossary - Marketing Terms You Need to Know
Welcome to our list of commonly used marketing terms. The goal of this glossary is to define any confusing marketing jargon you encounter.
RSS Merge Tags
Mailchimp's RSS merge tags let you customize how your blog posts appear in an RSS automation. Get the full list of tags.