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What Is Dynamic Email Content And How It Can Spice Up Your Marketing Campaigns

Optimize your email marketing campaigns with dynamic email content. Gain a better understanding of subscriber preferences and boost engagement.

What Is a 404 Page and Why Is It Important?

Discover the significance of 404 pages and why they're critical for website success.

Hire People, Not Skills

Hiring is hard. It requires time, patience, and sensitivity to subtle signals that help determine whether someone is a fit for the position.

Deliverability for Your Clients

We discuss the things that you (and your clients) can do to make sure your emails reach subscriber’s inboxes.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

How to Create Social Media Content with a Content Plan

Build better social content with tips on planning, scheduling, and optimizing posts as part of a strong social media strategy.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.

SMS Frequency Guidelines: What’s Too Much?

How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.

When to Hire More Employees for Your Small Business

It can be difficult for small business owners to start hiring employees, but we're here to help. Follow this guide to know when to hire a full time employee for your small business.

What Are the Most Used Email Service Providers?

There are several email service providers one can use for business and personal use. Read this guide to learn about the most popular email providers.

Explore Mailchimp’s All-in-One Marketing Platform

Watch our webinar featuring an in-depth product demo by our SVP of Product and our Director of Product Marketing.

How to Generate Leads on LinkedIn

Marketers often overlook LinkedIn, but the thriving social network is an excellent marketing channel. Learn how you can use LinkedIn to generate leads.