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Registered Trademarks Explained: How to Trademark Your Business

Does your business or product have a logo? You can protect your logo with a registered trademark. Learn whether you need a trademark and how to file one.

Types of Discounts: Maximizing Profitability for Businesses

Learn how to boost sales with various types of discounts. Explore effective strategies for driving revenue through smart discounting.

Is a Slogan Necessary for Your Business?

Wondering if a slogan is necessary for your business to be successful? Find the answer here and some do’s and don’ts of creating your own slogan.

How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads

Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years.

Branding Your Online Business

Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.

Everything You Need To Know About Website Header Design

Optimize your website header design to convert more customers. Leverage this guide and to get the most out of your brand's landing pages.

Visual Branding and Storytelling

Learn how to connect the visual elements of your brand to your authentic story.

How to Create Your Brand’s Style Guide

It doesn’t have to be intimidating, and here’s why.

How to Make a Brand Style Guide–With Examples

Brand style guides help companies to reach an intended audience with campaigns that are not only useful but campaigns that resonate with their target demographics.

Startup Marketing Strategies: Steps For Success

Follow these tips to create a marketing strategy for your startup. To reach your startup’s goals, you'll need to carefully plan your digital marketing strategy.

Maximize Profits through Promotional Pricing

Boost your business profits with our comprehensive guide to promotional pricing. Discover effective strategies to maximize sales, attract customers, and drive revenue growth.

15 Key Parts of a Website Layout

Are you building a website and don’t know where to start? Understand the key parts of a website layout before you get started.