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Competitor Analysis: What It Is and How to Conduct One

Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

How to Engage Your Employees with Brainstorming

Learn how to structure a brainstorming session that keeps your employees engaged. Explore brainstorming techniques, tips, and pitfalls to avoid.

Types of Shots: Best Angles For Camera, Film–and Marketing

Want to spice up your marketing campaigns? Learn the ins and outs of types of shots traditionally used for film to upgrade your product photography.

How to Identify and Engage Tire Kickers in Your Sales Funnel

Learn what tire kickers are and how to convert them into potential customers who can drive growth for your business.

Thank You Messages That Make Customers Feel Valued

Learn how to craft personalized thank-you messages that build loyalty, engage customers, and make them feel truly valued.

How to Make Your Brand Stand Out

Mailchimp's in-house expert explains what you need to set your small business apart.

The ROI of a Customer Satisfaction Guarantee

Boost your business ROI with a rock-solid satisfaction guarantee. Explore the power of customer satisfaction for lasting success.

How To Improve Your SaaS Marketing Strategy

Are you marketing a software as a service? Discover ways you can boost the results of your SaaS marketing strategy to drive sales and generate a stronger ROI.

5 Key Components of Reputation Management

Reputation can make or break a business. Learn how to build and manage your brand’s online image effectively, ensuring trust, credibility, and long-term success.

Elevate Your Business: Embracing Product Line Extension

Take your business to new heights with product line extension! Learn how expanding offerings can drive growth and captivate your target audience.

Positive Scripting Techniques for Better Customer Service

Learn how positive scripting can improve your customer service and lead to stronger customer connections.