Building your brand doesn't happen overnight. Especially, if you're a small business or startup looking to set yourself apart from the competition and grow your audience. Where do you start? How do you develop the look and feel? Do you really need a Twitter account? Perfect logo? A mascot?
Fortunately, we know a guy who can clear this up.
Michael Mitchell, Mailchimp's Director of Global Brand Marketing, has an extensive background in helping businesses—large and small—develop their brands. Let's just say he's been fortunate enough to peek behind the curtains of a lot of iconic marketing campaigns. "For every everything that goes live and looks perfect, you don't know how many iterations and drafts came before," he says.
Whether you're a coffee shop or an app for connecting families with babysitters, Michael discusses ideas to keep in mind when trying to stand out.