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How to Balance Customer Support vs Customer Service

Striking the right balance between customer support vs customer service is key. Elevate your service game with our tips for success.

CRM For Real Estate: How to Choose the Best CRM for Your Team

Even real estate agencies can reap the benefits from customer relationship management software. Learn how to choose the right CRM for your real estate agents.

How to Create Relevant Content That Improves SEO

Content relevance can make or break your SEO strategy. Learn how to optimize your content to stay competitive and attract the right audience.

Strategies for Setting Consulting Fees & Pricing Your Expertise

There are various strategies for pricing consulting fees. Learn about different pricing models here and how to set the right fees for your business here.

Who picked this color? Why color theory matters for web design

If you’ve picked colors for a design, you know it can be hard to choose right. Color theory affects web design, but these color picker tools will help you.

How Collaborative Leadership Empowers Your Team

Learn how collaborative leadership helps foster innovation, why it's so important right now, and the characteristics of a successful collaborative leader.

How to Create a Professional Email Address

A good email address can make or break your business. Learn how to create a professional email that reflects your brand–the right way.

How to Improve Brand Visibility and Grow Your Digital Presence

Transform your digital strategy with insights on improving brand visibility, ensuring your message reaches the right audience.

Choosing Between Brand Expansion and Extension

Brand expansion vs extension—understand the benefits and drawbacks of each to make the right choice for your brand. Explore our detailed comparison.

Boost Holiday Sales With Our 5-Point Marketing Checklist

People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. Is your store ready for that kind of traffic?

Best Color Palette Generator Tools Online

A color palette generator will help you pick the right colors for your brand, but there are a lot of online options to choose from. Here are 5 of the best.

Behavioral Segmentation: The Smart Targeting Strategy

Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.