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Optimizing B2C Sales

Learn about business-to-consumer (B2C) sales, the benefits of this business model, and how to make the most of your B2C sales efforts.

AI Chatbots: Smarter Conversations, Better Customer Experience

Discover how AI chatbots improve customer experience, reduce costs, and boost efficiency. Learn how they work and how to build one in 8 simple steps.

4 Ways to Say Thanks to Your Customers

Need some ideas? Here are a few tips on how to say “thank you” to the people who matter the most.

Data-Backed New Year’s Resolutions for Marketers

Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.

Name Your Price: Strategies for Your Agency or Freelance Business

Struggling to price your services? These strategies and tips from the 2022 Mailchimp & Co Benchmark Report can help.

5 growth marketing tips for agencies and freelancers

3 Mailchimp partners share how they grew their businesses.

On Choosing Clients and Making E-Commerce Beautiful

Developer Natasha Murphy and designer Lexi Stout share their thoughts on e-commerce, email marketing, and Atlanta's creative community.

A Good Kind of Weird: HAWRAF

The team at HAWRAF tells us about their beginnings, their process, and how they blur the line between brand and audience.

Increasing Revenue Through Abandoned Cart Messaging and Incentives

We focus on the revenue-boosting benefits of incentivizing your campaigns and sending abandonment messages to your clients’ customers.

Don’t Call it a Newsletter: Tips from Tobias van Schneider

Tobias von Schneider shares some invaluable insights on building your audience.

Beginner's Guide to Starting a Rewards Program

A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.

Five ways to cut through the noise this summer

This summer, don’t just add to the noise – cut through it with strategic, data-driven marketing. Here are five ways to do it.