How to Use Value-Based Segmentation to Drive Business Growth
Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.
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The Zero-Party Data Advantage: Tailored Marketing Solutions
Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.
How to Write Effective SMS Messages (With Examples)
Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.
Write a Successful Small Business Plan in 7 Steps
2 Mailchimp Partners on opposite sides of the globe offer their advice.
Workplace Boundaries: Know Your Limits
Are you ready to achieve a healthy work-life balance? Learn the secrets to setting clear workplace boundaries to protect your personal time and reduce stress.
Why Social Is Not a Substitute for a Website
Social media creates visibility, but a professional website builds relationships—and conversions.
How to Use AI in Marketing Campaigns
Learn about AI marketing tools and how to take advantage of AI for your business.
What’s a Domain Name? How To Choose the Right One for Your Business
Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.
How Workflow Automation Can Improve Operations
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
What is Parallax Scrolling and How To Use It
Parallax scrolling causes the background to move at a slower pace than the content in the front. Here’s how to add it to your site.
What Is Influencer Marketing?
Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.
What Is Email Etiquette? 10 Business Best Practices
Follow these 10 email etiquette best practices to craft professional emails that will set your business apart from your competitors.