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Gift Card Marketing Strategies for Holidays and Beyond

Discover year-round gift card marketing strategies, including tips for promoting eGift cards during the holidays and beyond to boost sales and engagement.

YouTube and Video Marketing Tips for Small Businesses

How to set up a YouTube channel for your business and start creating effective marketing videos.

Word-of-Mouth Marketing: The Key to Brand Advocacy

Discover the power of word-of-mouth marketing. Unlock brand advocacy secrets to foster trust, loyalty, and exponential growth.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

Getting Started With Marketing Optimization

Stay on budget and on target with marketing optimization. Learn what tools can help your business grow.

What Is Influencer Marketing?

Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.

How These Viral Marketing Campaigns Captured Millions

Learn the secrets behind successful viral marketing campaigns that engaged millions and sparked conversations worldwide.

Boost Your Digital Marketing With User Behavior Analytics

Unlock the power of user behavior analytics to refine your marketing strategy, boost conversions, enhance security, and create a better user experience.

9 Types of Marketing to Promote Your Business

Explore these 9 types of marketing to find the best one to reach your customers. Marketing is not a one-size fits all situation but requires customization.

Crafting Your SMS Marketing Strategy

SMS marketing allows businesses to have direct communication with their customers. Discover best practices for creating an SMS marketing strategy that drives engagement.

The #1 Email Marketing and Automation Platform, Seamlessly Integrated with Shopify

Dominate your store’s marketing strategy with a platform that meets Shopify’s highest quality bar for safety, performance and usefulness.

Bootstrapper’s Guide to Marketing on a Shoestring Budget

Discover powerful marketing strategies on a shoestring budget. This guide offers tips for startups and small businesses to maximize impact with minimal spending.