How to Copywrite Ultimate Guide: What is Copywriting?
Copywriting is the glue that holds all marketing assets together. Improve all of your marketing assets by following these copywriting tips and best practices.
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Engage, Convert, Repeat: The Winning Formula of SMS and Email Marketing
In this report by Harvard Business Review Analytic Services, we explore best practices for marketers looking to combine email and SMS marketing channels to drive customer engagement.
How to Grow Your Brand [Download the Report]
Learn from top experts in marketing to drive more awareness, demand, and revenue this holiday shopping season.
Sign on Bonuses: Pros & Cons
Should your company offer sign on bonuses to attract talented job seekers? Weigh the advantages and disadvantages of a sign on bonus for new employees.
High Touch vs. Low Touch Engagement Models in Business
Knowing the differences between high touch and low touch engagement can help you build an effective customer support strategy.
Marketing Tools for Startups to Build a Brand
Find out how Mailchimp has all the needed marketing tools for startups to build brand awareness, reach new customers, and grow your business.
Marketing Tools
Learn how to choose the right tools and put them to work for your business.
Marketing Tools
Learn how to choose the right tools and put them to work for your business.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
Marketing Tips
Tips, strategies, and best practices to help you reach your business goals.
Marketing Talk 101
Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.
Marketing Success Season 2025
Join us for a free 5-day virtual conference, to help you prepare for the busy holiday season.