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What Is Retargeting and How to Do It

Retargeting gets website visitors who didn't convert back to your site by showing them relevant ads. Learn how to develop a retargeting strategy.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

Getting Started With Marketing Optimization

Stay on budget and on target with marketing optimization. Learn what tools can help your business grow.

A Beginner’s Guide to Google AdSense

If you have a good website, you can use Google AdSense to make money. With AdSense, marketers pay you to feature ads on your website. Learn how it works.

What Is Geotargeting and Why It’s an Important Advertising Strategy?

Don't overlook geotargeting when you're crafting your advertising strategy. Learn why you should implement geographic location targeting for your digital ads.

What Is Copywriting and Why Is It Important in Marketing?

Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.

Maximize Your ROI with Cobranding: Tips and Best Practices

Read this guide to learn what co-branding is and how to maximize your ROI with brand partnerships.

What is a Press Kit and Why Do You Need One?

Every startup business should develop a press kit. Learn what goes in a press kit, and how one can help your company. Also includes press kit examples.

What Is a Case Study and Why You Should Use Them

What is a case study? This guide covers the case study definition, case study examples, and how to write one.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

Simple Website Templates

Do you want to build a website but don’t know where to start? Check out these simple website templates to get inspired.

The 7 Website Traffic Sources You Need to Track

Boost conversions and drive your marketing strategy by understanding the 7 different types of website traffic.