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How to Find a Niche Market for Your Business

When it comes to starting your own business, it's important to examine which niche markets are right for your business idea. Learn how to find your niche and target your ideal customer.

Featured Integrations: September 2017

This month, we’re highlighting 3 new e-commerce integrations to help you to connect your store and start putting your purchase data to work.

How to Create Engaging Content That Captivates Readers

Create engaging content that connects with your audience and boosts engagement. Learn actionable tips to keep readers hooked from start to finish.

How to Create an Impactful Email Newsletter Format

Optimizing your email newsletter format can take some trial error, but it's important. To get started use these tips and our newsletter template.

Digital PR Strategies for Small Businesses

Got something exciting to share with the world? Digital PR can help you expand your reach and grow your brand faster. Here’s how to get started.

Successful Customer Experience Research Strategies

Customer experience research is vital for understanding clients and their needs. Use this guide to get started and optimize customer interactions.

5 Steps to Create an Effective Company Communication Strategy

A communication strategy can save your company from miscommunication. Whether it’s internal communications or connecting with users, here’s how to start.

Customer Lifetime Value and Why it Matters

You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.

ChatGPT: What to Know About This AI Content Writing Tool

ChatGPT is the talk of the town, but why? Learn what ChatGPT is and why you should start using it to improve your content creation process.

Understanding Buying Motives: How to Sell More Effectively

Using a typical buyer’s motivations in your sales process will boost results. To get started, use this guide to learn what drives buying decisions and how to truly connect with customers.

How to Create a Buyer Persona

Create buyer personas and better understand both your current and potential customers. Use our buyer persona template to get started today.

Business Milestones that Signify Growth

From startup dreams to market triumphs, learn to pinpoint and leverage key business milestones.