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Improve Email Readability and Increase Response Rates

Improve email readability with clear, concise writing that boosts engagement and response rates. Make every word count!

Boost Brand Loyalty with Online Community Building

Learn how to build your own online community to engage with your customers in a way outside of your stores or social media platforms.

Blog vs. Podcast: Finding the Right Way to Communicate Your Message

Explore the benefits and limitations of blogs vs. podcasts to identify the best medium for your business and create an effective content strategy.

How to Turn Ideas into Blog Names

Writing blog names for businesses is not as easy as it seems. Follow these steps to learn how to craft good blog names that are short, catchy, and unique.

7 Announcement Email Best Practices (With Examples)

Learn the importance of announcement emails and get started writing your own!

AI Content Generators: Pros, Cons & Examples

AI content generators can help you create content, but are they worth it? Learn the pros and cons, and some of the best AI writing generators available.

How Mailchimp Sets It's Writers Up For Success and Exposure

I wanted to figure out a way to support the writing community in Atlanta and share how vibrant our local lit scene is with my fellow peeps. That’s how Mailchimp’s reading series, Get Lit, got started.

How Sweet Auburn BBQ Builds Community With Mailchimp's Wix Integration and SMS Marketing

Sweet Auburn BBQ gets timely deals in the hands of its SMS subscribers—just in time for dinner.

When is Open Source E-Commerce the Right Solution for Your Clients?

Open source is software that’s adaptable, scalable, and customizable to fit the needs of any business. We talked to Acro Media’s Director of Business Development Becky Parisotto to learn more about the technology’s pros and cons for your clients.

Trial and Error: A Copywriter’s Journey

Julia McCoy, founder and CEO of Express Writers, shares her story and provides tips for writing effective, informative emails.

Marketing Shelfie—Branding Edition

What makes a great brand? Our latest Shelfie explores exactly that, with picks that demystify the world of branding. Learn how stories, design, writing, strategy, and being remarkable all come together to create successful brands.

What Sustainability Means for Spark & Bell Founder Emer Gillespie

Emer's holistic approach to handmade, custom lighting means prioritizing what’s best for the environment, her customers, and her community.