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Energy Management vs. Time Management: Why Energy Should Come First

Coping with workplace stress? Learn how to manage your work around your energy levels, not your time, using these energy management tips for agencies and freelancers.

Crafting Better Automated Emails

Vital Agency shares some insights on the importance of being open to trying new things and how to stray from convention when working with clients.

Pass, Block, Tackle: A Case Study in Automation

Email automation plays a crucial role in how Gauge Interactive helps its e-commerce clients drive revenue and delight customers.

How Captar Alunos doubled its client roster with automations

The education marketing agency shares how they thrived during the pandemic by using automations and an empathetic message.

Holiday Shopping Has Changed – Here’s What You Need to Know

Learn the seven distinct phases, and seven kinds of shoppers, reshaping the holiday season.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

How to Write Effective SMS Messages (With Examples)

Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.

Write a Successful Small Business Plan in 7 Steps

2 Mailchimp Partners on opposite sides of the globe offer their advice.

Workplace Boundaries: Know Your Limits

Are you ready to achieve a healthy work-life balance? Learn the secrets to setting clear workplace boundaries to protect your personal time and reduce stress.

Why Social Is Not a Substitute for a Website

Social media creates visibility, but a professional website builds relationships—and conversions.

How to Use AI in Marketing Campaigns

Learn about AI marketing tools and how to take advantage of AI for your business.