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What Is RFM?

Learn how to use the RFM model to identify top customers and build effective, targeted campaigns.

How to Start a Retail Business

Looking to start a retail business? Review our guide on how to start a retail business here.

How to Craft an Effective Restaurant Website

Craft the perfect restaurant website with these key features, and draw inspiration from examples of effective restaurant websites.

How and Why Entrepreneurs Should Research Market Demand

Market Demand Curve: What Is It and How Does It Help Demand Forecasting?https://mailchimp.com/resources/research-market-demand/

5 Key Components of Reputation Management

Reputation can make or break a business. Learn how to build and manage your brand’s online image effectively, ensuring trust, credibility, and long-term success.

Refund Email Templates That Build Customer Trust and Loyalty

Discover how the right tone and process can turn refunds into lasting customer relationships.

Affordable Recruitment Marketing Strategies to Attract Top Talent

Learn how to leverage social media, job boards and other low-cost resources to boost your employer brand and attract high-quality candidates without overspending.

Smart Suggestions, Real Results: Boost Sales With a Recommendation Engine

Recommendation engines boost customer retention and personalize user experiences to support smarter decisions across industries. Learn how.

Top 10 Recession‑Proof Businesses

What makes a business recession-proof? Learn the key factors that help a business survive an economic downturn.

3 Reasons to Connect Your App and Create Tags in Mailchimp

Learn more about businesses that are scaling their marketing with Mailchimp.

Push vs. Pull Marketing: Which Path Leads to Success?

Redefine your marketing plan with an in-depth look at push vs. pull marketing. Learn how to harness the power of both strategies in this comprehensive guide.

Push Notifications vs. SMS: Which One Is Right for Your Business?

Push notifications or SMS? This article helps you decide which one is best for your business.