You should also integrate services like Open Table, which allows customers to make reservations, leave reviews, and get information on restaurants in real-time.
Website content matters for two reasons. First, it offers insight into the quality of your restaurant. Surveys show that 70 percent of potential diners admit to being discouraged from dining at a restaurant because of its website. To avoid this fate, you should ensure that your site has high-quality photos and well-written text. If it's necessary, it could be worth hiring a professional to create eye-catching content.
The other thing to consider is the effect the media will have on your site's usability. At the very least, you should test the site to verify that the images and videos do not slow load times. You can also choose to work with a professional developer to properly format content to avoid lag when loading.
Online purchase options
You can set up a delivery service system that customers can access on your site and use for ordering and payment. If you do this correctly, either by embedding a third-party ordering application on your site or hiring a developer to build one from scratch, you can streamline the payment and ordering process. By automating this process, you will enjoy the income from delivery and takeout orders without creating extra work for yourself or your staff.
Online purchase options can also include any restaurant-related merchandise and digital and physical gift cards.
Email signup options
Newsletter marketing is a great way to let current customers know about menu changes and promotions. You can place a sign-up box on your website and offer incentives, such as discounts or special offers, to people who are willing to give you their email addresses. (Keep in mind that the signup box should be on your site page, not in a popup window).