Take photos of menu items, closeups of delicious food, happy team members, smiling customers enjoying their meals, and other original photography for your website. Some website builders have professional stock photos that you can use. These come in handy for some content but using originals is preferred.
Original photos are more personal, show your personality, and community, and are one more step in building your brand and image. You don’t have to have fancy cameras and equipment. Today’s cell phones have amazing cameras and editing features for novice photographers.
Consistent color palette
Color is a very important part of effective brand guidelines. Select a color palette for your logo, your website design, and all content that you produce to promote your business.
If you have a family-friendly ice cream restaurant, the colors should be bright and cheerful pastels. If you have a formal, elegant, upscale restaurant, your colors should reflect a classy, more subdued palette. Website builders like Mailchimp and others have pre-designed color palettes and themes created by expert artists and designers to simplify the process for you.
There are thousands and thousands of type fonts available online. A font is a set of characters with a variety of sizes, colors, shapes, and designs. Fonts include letters, numbers, symbols, and punctuation marks. There are fancy fonts, traditional fonts, cursive fonts, and easy-to-read fonts, you get the picture. Just like we explained for selecting colors, the fonts you use should remain consistent for both on and offline content. This includes headlines, subheads, and body text. Select a font family that is easy to read and fits into your brand.
Personality with eye-catching graphics
Graphics are special effects you use on your website that add personality and style. Graphics include embedded videos, arrows and symbols, stickers, emojis, diagrams, and other visually appealing images to your restaurant web design. Always stay consistent with your brand guidelines and select graphics that complement your brand. Graphics can be powerful when used properly. On the other hand, they can also distract from your message, so it is wise to avoid overusing them.
Your website is a business partner that will work for you 24 hours seven days a week and then some. Every piece of content on your website will help your customers to get to know you, even when they aren’t in your restaurant. Create a website that includes valuable information and pages, so your restaurant website will always work for you.
This is the first stop on your customer’s website experience. It’s your first impression to make a lasting impression. This page needs to grab their attention and represent what your restaurant is all about. Use to-the-point headlines, eye-catching photographs, and other content that wants to make them stay and learn more. Always include a call to action that directs them to take the next steps and go to another page of your site.
This is a very important page of your restaurant website. It's your opportunity to tell your story…the who, what, where, why, and how you started your business. This is where you explain why you are different from other restaurants and why customers should do business with you. Include a call-to-action button to direct them to learn even more. For example, direct them to your menu or a landing page that shares a recipe or tip.
This is a page where your restaurant can shine. Include photographs of your delicious menu items and customers enjoying your restaurant. This will inspire others to visit and experience your restaurant too.
This page will share your address, phone, email, and social media platforms. It is also a way for them to contact and communicate with you.
Mailchimp is here to be your website design partner and has all the marketing and email resources to bring your delicious food establishment to the forefront! Let's get started now.