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Creating a Successful Lead Nurturing Strategy

A company’s lead nurturing efforts can help drive sales and fuel growth. Learn more about what lead nurturing is and why it’s important.

How to Create Instagram Reels: The Step-by-Step Guide for Businesses

Learn to create Instagram Reels for your business with tips to plan, film and edit Reels and boost visibility.

Create a Job Rather Than Finding a Job: Building Great Business Ideas

If you have a new business or product idea that you want to pursue, there’s probably a part of you wondering if your idea is actually any good. Here, you’ll learn about what makes a good business idea, and how to take your idea from inception to production

How to Calculate EBITDA

EBITDA is a powerful financial metric that provides a clear picture of a company’s operational profitability. Learn how to calculate EBITDA.

How to Buy a Domain Name: Domain Registration Guide

If you want to start a blog or a new online business, you’ll need to register a domain name, the name for your website. Getting the right domain for your needs might sound technical at first, but the process is pretty simple.

How to Build Your Email List

Email marketing helps you build a relationship with your customers. Here’s how to combine pop-up forms and Facebook ads to start growing your list in a few simple steps.

Why Value Chains Are Important For Your Business

A value chain outlines all of your business activities. Check out our guide to the different parts of the chain and why each is important for your business.

Creating Strong Holding Statements for Effective Crisis Communication

Learn to write clear, effective holding statements that protect your brand in a crisis. Discover practical tips to maintain trust and ensure transparency.

Ghostwriters: The Invisible Force Behind Successful Small Businesses

Discover how to find and work with ghostwriters to save your business time while enhancing content and growing your thought leadership.

Franchise Marketing: 12 Ways to Boost Your Strategy

Franchise marketing offers special challenges. Learn how to improve both the operational and development marketing for your franchised business.

Top Franchise Email Marketing Strategies for Growth

Discover top franchise email marketing strategies to boost growth, engage customers, build loyalty, and drive success.

Using the Fishbone Diagram for Root Cause Analysis

Need to solve complex dilemmas? Use a fishbone diagram to identify and analyze underlying root causes for superior problem-solving outcomes in business.