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What is Native Advertising? Examples and Strategies

Discover how brands are successfully integrating native ads into editorial content and engaging in a more organic way.

What Is Inbound Marketing?

Inbound marketing is a great way to draw customers to your business. Learn the inbound marketing definition and how to get started with this guide.

Text-to-Win Sweepstakes: Get More Opt-Ins and Loyal Fans

Ready to see your SMS list grow? Text-to-win sweepstakes encourage people to opt in and stay engaged.

What Is SMS Geofencing and How It Works

Learn what SMS geofencing is, how it works, and how businesses use location‑based texts to drive real‑time engagement and sales.

MAP Pricing Explained: What Brands Need to Know

Wondering if MAP pricing is right for your brand? Discover the essentials of minimum advertised price policies and their impact on brand reputation and sales.

What is Marketing and How to Create a Strategy that Works

Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.

Cause-Related Marketing Definition & Examples

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

Value-Based Marketing Strategies for Success

Discover how value-based marketing can improve your customer relationships and set your business up for success.

How to Sell Jewelry Online

Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.

Promotional SMS: Tap Into the Pulse of Modern Marketing

Discover how promotional SMS can help you achieve remarkable marketing results through timely text messages.

How to Stand Out in an Oversaturated Market

Stand out in a competitive market by refining your brand's value, reaching your audience effectively, and building loyalty.