How to Price a Product to Make a Profit
Use these steps to find a price for your products that covers costs, stays competitive, and nets a profit.
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What is Marketing and How to Create a Strategy that Works
Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.
Cause-Related Marketing Definition & Examples
Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.
What are Customer Segments and Why Are They Important?
Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.
Value-Based Marketing Strategies for Success
Discover how value-based marketing can improve your customer relationships and set your business up for success.
How to Sell Jewelry Online
Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.
How to Stand Out in an Oversaturated Market
Stand out in a competitive market by refining your brand's value, reaching your audience effectively, and building loyalty.
Maximize ROI with Middle Funnel Marketing
Maximize your return on investment with middle funnel marketing strategies. Learn how to target qualified leads and increase conversions with mid-funnel marketing techniques.
How to Market a Product
Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.
The Future of AI Marketing Isn't Added On—It's Built In
Discover how AI can revolutionize your marketing strategy and help you create better campaigns in less time. Download the report to stay ahead of the curve.
Marketing Tools for Startups to Build a Brand
Find out how Mailchimp has all the needed marketing tools for startups to build brand awareness, reach new customers, and grow your business.
Marketing Tools
Learn how to choose the right tools and put them to work for your business.