Beyond Metrics: How Brand Tracking Drives Strategic Decision-Making
Brand tracking helps you understand consumer perceptions, so you can create effective strategies based on their opinions.
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Why Brand Salience Matters for Brand Loyalty and Customer Retention
Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.
10 Benefits of Blogging for Business
Not sure if starting a business blog is right for you? Read on to learn the top 10 benefits of blogging for business.
Don’t Get Sunk by Anchoring Bias
Learn when anchoring bias drives decision-making, the steps to take to avoid this pitfall, and how to use it to achieve better sales and negotiation outcomes.
5 Key Dates for Your Holiday Marketing Plan
Boost your sales with this handy calendar and our holiday marketing tips.
BIMI: What It Is and Why it’s Important to Email Marketing
Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.
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Connect your Online School to Mailchimp. Sync students to email lists, create segments and send newsletters, automated email sequences, and targeted campaigns.
How Vacation Races Uses Email Marketing to Give Its Audience Unique Running Adventures
Mailchimp’s marketing tools help the company organize their contacts and send runners to their dream destinations.
Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic
The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.
How a Branding Agency Couples Design and Strategy for Big Results
By focusing on both disciplines, Rhyme & Reason Design redefines being well-branded.
Revisiting Deliverability
Deliverability is more than just an industry buzzword — it’s a way to measure the success at which an email marketer gets a campaign into subscribers’ inboxes.
Bridging the Web and Email: The Case for Subtle Interactivity
The limitations of email might be frustrating for most designers, but for Austin Woodall they’re a source of inspiration — so much so that it changed his career.