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From ASAP to FYI: Using Text Abbreviations Effectively in Business Communication

Learn how businesses can use text abbreviations to save time, reduce costs, and connect with audiences—without risking clarity or professionalism.

Using Technical Writing to Simplify Complex Information

Explore the definition of technical writing and some tips for using this important skill to make complex information understandable.

Maximize Your Time and Resources with Task Automation

Learn how task automation can help improve your time management and streamline business processes.

Targeted Marketing: Reach Your Ideal Audience Every Time

Targeted marketing allows you to implement effective campaigns personalized to specific audiences. Learn more about targeted marketing in this guide.

Subject Matter Experts: How Marketers Can Leverage SMEs

A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.

How Steel City Collectibles Became a Leader in Sports Memorabilia

The sports collectibles retailer uses Mailchimp’s tools to help them build connections with their audience.

How to Develop a Startup Marketing Strategy

Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.

How to Start an Online Boutique in 11 Steps

Starting an online boutique from the ground up can be intimidating, especially if you don’t know where to start. Read on to learn how to start your own online store.

Thriving Solo: Strategies for the Modern Solopreneur

Elevate your solopreneur journey with proven strategies. Achieve success and balance as a modern solopreneur.

Understanding Social Signals in Marketing

Increase brand visibility with social signals. Learn how to enhance engagement, increase traffic, and improve search rankings.

How Social Proof Can Boost Your E-commerce Business

Explore what social proof is, why it's crucial in any marketing strategy, and how you can use it to increase conversions for your online business.

SMS Marketing Trends: Get Ahead of the Game in 2025

Discover the SMS marketing trends shaping 2025, from smart automation to interactive messaging strategies.