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What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

Getting Started With Marketing Optimization

Stay on budget and on target with marketing optimization. Learn what tools can help your business grow.

What Is Influencer Marketing?

Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.

How These Viral Marketing Campaigns Captured Millions

Learn the secrets behind successful viral marketing campaigns that engaged millions and sparked conversations worldwide.

Boost Your Digital Marketing With User Behavior Analytics

Unlock the power of user behavior analytics to refine your marketing strategy, boost conversions, enhance security, and create a better user experience.

9 Types of Marketing to Promote Your Business

Explore these 9 types of marketing to find the best one to reach your customers. Marketing is not a one-size fits all situation but requires customization.

Mastering Structured Data Markup

Learn the essentials of structured data to elevate your website's performance. Dominate search results.

Crafting Your SMS Marketing Strategy

SMS marketing allows businesses to have direct communication with their customers. Discover best practices for creating an SMS marketing strategy that drives engagement.

The #1 Email Marketing and Automation Platform, Seamlessly Integrated with Shopify

Dominate your store’s marketing strategy with a platform that meets Shopify’s highest quality bar for safety, performance and usefulness.

Push vs. Pull Marketing: Which Path Leads to Success?

Redefine your marketing plan with an in-depth look at push vs. pull marketing. Learn how to harness the power of both strategies in this comprehensive guide.

What Is Product-Market Fit?

How do you know if there’s market demand for your idea? There are multiple signs to help you stay on track.

Personalizing Your App's Marketing with Mailchimp's API

How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.