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10 Benefits of Blogging for Business

Not sure if starting a business blog is right for you? Read on to learn the top 10 benefits of blogging for business.

Behavioral Segmentation: The Smart Targeting Strategy

Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.

Create Back in Stock Emails That Drive Customer Action

Create high-converting back in stock emails with the right timing, messaging, and design strategies.

The Ultimate Guide to Asking for Google Reviews

Want more Google reviews? Learn when, where, and how to ask for customer feedback the right way—boost credibility, improve search rankings, and attract new business.

AI Content Generators: Pros, Cons & Examples

AI content generators can help you create content, but are they worth it? Learn the pros and cons, and some of the best AI writing generators available.

How Mailchimp Sets It's Writers Up For Success and Exposure

I wanted to figure out a way to support the writing community in Atlanta and share how vibrant our local lit scene is with my fellow peeps. That’s how Mailchimp’s reading series, Get Lit, got started.

How Sweet Auburn BBQ Builds Community With Mailchimp's Wix Integration and SMS Marketing

Sweet Auburn BBQ gets timely deals in the hands of its SMS subscribers—just in time for dinner.

Pottery West Balances Art and Business

See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly.

How Meowbox Personalizes With Tags and the Shopify Integration

Learn how Meowbox is using Mailchimp and the Shopify integration to get the right message to cat owners.

Trial and Error: A Copywriter’s Journey

Julia McCoy, founder and CEO of Express Writers, shares her story and provides tips for writing effective, informative emails.

Marketing Shelfie—Branding Edition

What makes a great brand? Our latest Shelfie explores exactly that, with picks that demystify the world of branding. Learn how stories, design, writing, strategy, and being remarkable all come together to create successful brands.

What Sustainability Means for Spark & Bell Founder Emer Gillespie

Emer's holistic approach to handmade, custom lighting means prioritizing what’s best for the environment, her customers, and her community.