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Lifecycle Marketing tips for SMBs

Tips from an expert on how to attract and retain customers through every stage of their customer journey

SMS Marketing in the iOS 26 Era

Apple’s iOS 26 filtering messages? Learn how to future-proof your SMS strategy with Mailchimp’s expert guide.

Interruption Marketing: Breakthrough Strategies

Interruption marketing: Explore the pros and cons of interrupting your audience's flow.

Industrial Marketing Strategies to Reach B2B Buyers

Learn industrial marketing strategies to connect with B2B buyers. Use trade publications, digital ads, and email campaigns for effective outreach

Hyperlocal Marketing Strategies for Local Businesses

Boost your business with hyperlocal marketing. Target nearby customers effectively with tailored strategies for maximum engagement and growth.

Facebook Advertising Strategy: A Complete Guide to Getting Started

Learn how to advertise on Facebook. Create effective, scalable ad campaigns that benefit your business—and your bottom line.

Email Marketing with Google Ads: The Dynamic Duo

Like all great combos—think peanut butter and jelly, dinner and a movie, bacon and eggs—retargeting ads and email are better together. Here's how to use them to give your marketing a 1-2 punch.

Holistic Marketing Strategies: Drive Business Growth

Discover how the holistic marketing concept brings a 360-degree perspective to your marketing efforts for a more unified, customer-centric approach.

Choose the Right Sender Name for Impactful Communication

Maximize business impact with the perfect sender name. Learn how to choose the right sender name for powerful and impactful communication.

Choose the Right Payment Gateway for Your Business

Payment gateways are used by merchants to accept credit cards and other types of electronic payments. Find the best payment gateways for your business here.

What Is Marketing Automation Software?

Marketing automation software is a valuable tool that can help speed up repetitive and time-consuming processes. Read on to learn more.

Metaphors in Marketing Strategy: Igniting Customer Imagination

Using metaphors in marketing is a great way to express ideas and connect with customers in a unique way. Learn how to implement metaphors in your marketing strategy.