Venture Capital Funding: How to Secure Investment for Your Startup
Learn about venture capital (VC) funding, decide whether it's right for your business, and learn how to put your best foot forward when seeking VC funding.
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What Are Vanity Metrics?
Learn about vanity metrics and why only certain types of metrics matter when it comes to meeting business objectives.
How to Write a Value Proposition and Why They Are Important For Your Business
A value proposition shows how your products or services add value to customers. Learn how to write a value proposition with this guide.
UX Design Process: How to Design With Users in Mind
Thoughtful design is critical to create a positive user experience. Learn more about the UX design process as you build your website.
How to Use UTM Codes to Track Email Success
Email UTM codes, especially UTM medium codes, can help you track whether your email campaigns are a success. Learn more about how to leverage UTM codes.
How the User Journey Impacts Your Success
User journey plays a large role in business success. Learn how to create a customer journey map, read key examples, and improve your website experience with key strategies.
What is User-Generated Content and How Can it Help Your Business?
Learn about user-generated content, how it can build your brand and how to use it in your business's marketing strategy.
How to Use the News in Your PR Strategy
Newsjacking involves promoting your business by joining conversations about current events. Learn how to use it to help your business get press coverage.
Types of Shots: Best Angles For Camera, Film–and Marketing
Want to spice up your marketing campaigns? Learn the ins and outs of types of shots traditionally used for film to upgrade your product photography.
10 Types of Infographics and When to Use Them
Infographics are a visually-appealing way to add value to your site. Explore 10 different types of infographics and learn what info is best suited for each.
10 Different Types of Entrepreneurship
Thinking of starting your own business? Learn about 10 different types of entrepreneurship and their pros and cons.
Types of Discounts: Maximizing Profitability for Businesses
Learn how to boost sales with various types of discounts. Explore effective strategies for driving revenue through smart discounting.