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Hire People, Not Skills

Hiring is hard. It requires time, patience, and sensitivity to subtle signals that help determine whether someone is a fit for the position.

Deliverability for Your Clients

We discuss the things that you (and your clients) can do to make sure your emails reach subscriber’s inboxes.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

What is a Composite Photo and How to Create One

Composites are also used everywhere today–but why? Understand the pros and cons of composite photos and learn how to create one yourself.

How to Create Social Media Content with a Content Plan

Build better social content with tips on planning, scheduling, and optimizing posts as part of a strong social media strategy.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.

SMS Frequency Guidelines: What’s Too Much?

How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.

When to Hire More Employees for Your Small Business

It can be difficult for small business owners to start hiring employees, but we're here to help. Follow this guide to know when to hire a full time employee for your small business.

What Are the Most Used Email Service Providers?

There are several email service providers one can use for business and personal use. Read this guide to learn about the most popular email providers.

Best Practices for Renewal Email Campaigns

Discover best practices for renewal email campaigns that boost engagement, reduce churn, and drive conversions.

The Ultimate Manager Handbook: Leadership Essentials

Master leadership essentials with our comprehensive manager handbook. Elevate your skills, lead effectively, and excel in your role