Optimize the Ecommerce Customer Journey for Better ROI
Transform browsers into your loyal brand advocates with data-driven strategies that optimize every step of their online shopping experience.
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Customer Segmentation Analysis: A Marketing Guide
Turn customer data into actionable marketing strategies. Master segmentation types, steps, and implementation for greater ROI.
Optimize Customer Profiling: Best Practices for Utilizing Segments
Discover the key principles of customer profiling & learn how to optimize your segmentation strategy for improved marketing and sales efforts.
Gathering Customer Feedback with SMS to Improve Satisfaction
Collect customer feedback through SMS for quick, authentic responses. Learn how to craft effective messages, when to send them, and how to analyze results.
What Is Customer Experience Automation?
Gain a better understanding of how customer experience automation (CXA) can help businesses set customer expectations and improve overall customer satisfaction.
How to Create a CRM Strategy That Works
Build the best CRM strategy that actually works for your business in 9 steps.
Boost Sales with Conversational Commerce Tactics
Boost sales with conversational commerce tactics. Discover strategies to engage customers and enhance online shopping experiences.
Mastering Content Governance: Best Practices for Managing Your Content
Learn how to build a content governance plan to manage your business's message, communicate more efficiently, and improve content quality.
Contact Management Strategies for Sales Success
Elevate your sales strategy with smart contact management. Learn how to maintain organized, productive relationships that lead to success.
Consumer Behavior Models to Elevate Your Marketing Strategy
Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.
Colors for Marketing: How to Pick the Right Colors for Your Brand
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
Click Fraud 101: Effective Strategies to Protect Your Ad Campaigns
Learn what click fraud is, how it impacts your business, and methods to prevent it. Safeguard your ad campaigns and protect your marketing budget with proven strategies.