Secondary Audience vs. Primary Audience: Balancing Your Marketing Strategy
Learn the difference between secondary and primary audiences and how to balance both for an effective marketing strategy.
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How To Improve Your Real Estate Email Marketing
Boost your real estate email marketing campaigns with these tips. Stand out from other real estate agents and build your agency.
How the Pygmalion Effect can Boost your Marketing Strategy
Learn what the Pygmalion effect is, how it works, and how it can be applied in a business context to improve marketing strategy and results.
Using The Hierarchy of Effects Model For Marketing
Learn about the hierarchy of effects theory and how to use the model to structure your marketing campaigns.
What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.
Sensory Language: Tapping Into the Senses for Better Marketing
Sensory language can transform your marketing. Learn how to use words that bring your brand to life and captivate your audience’s imagination and attention.
The Value of Operational Reporting for Sales and Marketing Teams
Learn what operational reporting is and how you can utilize it to maximize your sales and marketing success.
How to Integrate Wix and Mailchimp for Effective Email Marketing
Elevate your Wix email marketing game with Mailchimp. Discover proven strategies to engage your audience and boost sales.
How to Craft an Effective Product Strategy
Craft a winning product strategy that drives business growth. Learn how to define your target market, differentiate your product, and create a roadmap for success.
Is Vertical Growth the Right Strategy for Your Business?
Learn how a vertical growth strategy can help you expand your products and services to scale your business and capture more market share.
Find Better Leads and Close More Deals With Technographic Data
Technographic data is changing how Sales and Marketing teams work. Learn how knowing a prospect’s tech stack leads to warmer conversations and faster deals.
Stakeholder Management: The Complete Guide
Learn how effective stakeholder management can help you reach your marketing goals.