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Metaphors in Marketing Strategy: Igniting Customer Imagination

Using metaphors in marketing is a great way to express ideas and connect with customers in a unique way. Learn how to implement metaphors in your marketing strategy.

Materialized Views: Definition, Benefits & Uses

Learn what a materialized view is and how you can leverage it to help your team handle large amounts of data. Find out how to create materialized views.

What Are Email Buttons and How to Add Them to Your Campaigns

Learn what it takes to craft effective email buttons. From font size and CTAs to HTML coding, here’s what you need to create email buttons for your campaigns.

What Are Chatbots? A Business Owner's Guide

Chatbots use AI to improve customer experience. Learn what a chatbot is and how you can use this tool to improve your customer service satisfaction.

Web Design 101: Everything You Need to Know

Learn the ins and outs of web design with the help of this guide before getting started with Mailchimp’s website builder.

What is User-Generated Content and How Can it Help Your Business?

Learn about user-generated content, how it can build your brand and how to use it in your business's marketing strategy.

What Are Trigger Emails And How To Leverage Them In Email Marketing

Learn how to use triggered emails for your marketing campaigns. See how automated welcome or abandoned cart emails can boost business.

Great Thank-You Page Examples to Keep Customers Engaged

Thanking users for taking an action is just the start. Learn how your thank-you page can increase sales, boost your marketing, and bring customers back.

Find Better Leads and Close More Deals With Technographic Data

Technographic data is changing how Sales and Marketing teams work. Learn how knowing a prospect’s tech stack leads to warmer conversations and faster deals.

Survey Design Explained: 5 Steps to Capturing Quality Feedback

Learn proven strategies and best practices for crafting surveys that ask the right questions, engage respondents, and gather actionable insights.

Mastering SUMIF in Google Sheets

Unlock the full potential of Google Sheets with our comprehensive guide to mastering SUMIF. Learn how to efficiently analyze and summarize data with this function.

What Is an STP Marketing Model?

Develop an effective marketing campaign with segmentation, targeting, and positioning.