Email marketing offers a high ROI and allows you to engage your audience at the right times. As a result, you can increase sales and grow your business with a robust email marketing strategy. But how do you know if your campaigns are working?
When measuring the effectiveness of your emails, you're likely looking at several key performance indicators (KPIs), including open rates and click-through rates (CTRs). Open rate tells you how many people opened your emails, while CTR helps determine whether customers are taking action on your email.
Without an effective call to action (CTA), customers don't know what to do once they've opened your email. Email buttons can encourage subscribers to take action, bringing them back to your website where they can convert.
But what are email buttons, and how can you add them to emails to make them more effective?