The Differences Between Personal and Corporate Emails
A corporate email builds trust with customers and boosts brand awareness. Learn more about how business email addresses and personal accounts are different.
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Paid Ads: Common Mistakes and How to Avoid Them
Don't let common paid ad mistakes hold you back. Learn how to avoid these errors and get the best results from your advertising budget.
What Is Nonresponse Bias? (And How to Avoid It)
Check out these survey best practices to improve your survey questions, increase your number of respondents and avoid nonresponse bias.
Understand Natural Language Processing and Put It to Work for You
Learn about natural language processing, how it works, and its benefits so you can use natural language processing to help your business.
10 Marketing Automation Challenges and How to Solve Them
Here’s how to overcome these common challenges when planning and implementing marketing automation campaigns.
Why You Need Customer Reviews (and the Best Ways to Get Them)
Customer reviews give businesses the chance to see what’s working, get discovered by new customers, and sell more stuff. Here’s how to collect them.
Where Spam Traps Come From and How They Work
There are different types of spam traps, and they have their own special ways of worming their ways onto your list. Here we’ll look at common scenarios that can lead your list down some dangerous paths.
Rhetoric 101: Enhancing Executive Presence and Influence
Master the art of rhetoric to enhance executive presence and influence as a business leader. Elevate your communication skills and make a lasting impact.
What is a Press Kit and Why Do You Need One?
Every startup business should develop a press kit. Learn what goes in a press kit, and how one can help your company. Also includes press kit examples.
What Is A Lead Magnet And How To Create One
Learn what a lead magnet is and the steps to create one. Explore different lead magnet ideas and examples to find the one that fits your business.
What Is a Case Study and Why You Should Use Them
What is a case study? This guide covers the case study definition, case study examples, and how to write one.
What Is a Cap Table—And How Can It Help You Attract Investors?
What is a cap table? Learn about this essential tool that tells your startup’s financial story and discover how it can open doors to funding opportunities.