Why should businesses use a corporate email?
Businesses should always use a business email account for many reasons, from security to improved relationship building with customers and partners.
Here are some more in-depth reasons why your business should use business email accounts:
Personal emails are less secure than corporate email accounts and ultimately more hackable because businesses have IT processes to prevent scams that can risk your employee and customer data.
Better security protects your business' reputation in several ways. Most significantly, customers are less likely to trust companies with data breaches, especially those with regular data breaches, because they give you tons of personal information, including their names, addresses, and credit card information. If their identities are stolen because your business email wasn't secure, you'll likely lose their trust, and they won't return.
In addition, business email addresses further protect customer and business data because your employees won't typically have access to their emails when they're not at the office. Of course, they'll still know the passwords, but they likely won't use them off the clock, so private information is less likely to be shared.
Better security for customer and employee data doesn't mean that business emails are completely secure, though. Employers can easily monitor corporate emails, so employees should be careful about the messages they write and never use their business email address for personal communications.
Business email accounts improve consistency throughout your organization in a few ways. First off, it improves the customer experience because they expect you to have a company email that uses the business website's own domain.
Additionally, it allows consistency among team members by giving everyone an email address with the same domain. This can make communicating easier, especially if everyone's emails are made using the same naming convention. For example, if you use the same naming convention for all emails, employees can easily find someone's email using the same format as their email address.
This consistency can also benefit customers and partners because they won't have to ask for email addresses. Instead, they can use the same naming convention to find the person they're looking for.
A business email account improves accessibility because it can be used almost anywhere. In addition, since business email addresses are also tied to other software, including everything from HR software to email marketing tools, employees can access their accounts no matter where they are.
Corporate emails make you appear more professional, and your reputation is everything when running a business. When sending an email to business partners, clients, or customers, you must maintain a certain level of professionalism and credibility.
If you don't use a company email address, it can make you seem flaky or unprofessional. However, using a business email address allows you to build trust because it shows you're communicating with someone on behalf of the business.
Using a business email account encourages individuals to reply to you because it demonstrates that you're talking to them on behalf of the company rather than for personal reasons.
In addition, when you use a business email address, your own domain is the same as the business website, so people can easily look up the business to begin to form a relationship with it, making them more likely to reply to cold emails.
Builds trust with customers
A business email address fosters trust with customers because they expect you to have a business email. If you respond to customer inquiries with a personal email, they may not feel the need to read or respond to your message, ultimately letting it get lost in their business email inbox.
Additionally, not using a business email to discuss business matters with a customer can be off-putting, making them lose trust in the business as a whole.
Improved lead generation
Using a business email account is a way to optimize your email content and improve lead-generation efforts because it fosters trust. When individuals trust your business, they're more likely to communicate with you.
For example, let's say you generate leads with a form on your website. Once someone fills out a form, they get an automated email welcoming them or providing them with more information about something.
If someone receives that automated email from a personal email rather than a business email, they may feel as though they're being scammed since they don't know who you are and have no reason to trust you. Instead, they'll feel more inclined to trust an email coming from a business.
Increased brand awareness
Corporate emails can help increase brand awareness by offering virtually free marketing. Any time you email someone, they'll see your business domain in your email address, allowing them to learn more about your company if they choose to.
In addition, since your business email includes your domain, you get free brand awareness whenever you email someone who has never communicated with you or your business before.