What are Customer Segments and Why Are They Important?
Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.
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What is Website Maintenance and Why is it Necessary?
Having a website is not a set it and forget it endeavor. Learn the ins and outs of website maintenance and ensure your brand’s success.
Website Health: Diagnose, Fix, and Optimize Your Site for Maximum Health
Learn to assess, diagnose, and fix common website issues with this comprehensive wellness plan to optimize your site's performance, security, and SEO health.
The Difference Between Vibrance and Saturation
Are you ready to make a difference in the photos in your email campaigns? Learn how to use vibrance and saturation the right way.
Value Exchange: The Give and Take in Customer Data Collection
With the discontinuation of third-party cookies, what’s next for data collection? Discover how value exchange offers a new path to helpful customer insights.
10 Types of Infographics and When to Use Them
Infographics are a visually-appealing way to add value to your site. Explore 10 different types of infographics and learn what info is best suited for each.
6 Types of Branding and How to Leverage Them for Your Business
Establish your business with strong branding strategies. Learn about the 6 types of brands and understand how to build your brand from the ground up.
What Are Trigger Emails And How To Leverage Them In Email Marketing
Learn how to use triggered emails for your marketing campaigns. See how automated welcome or abandoned cart emails can boost business.
What are TikTok Ads and Are They Worth It for Your Company?
TikTok ads can boost your brand’s visibility on the popular social media app. Read on to learn more about TikTok ads and if they’re worth investing in.
The Inside Scoop on Landing Pages with Hom Sweet Hom
How a landing page helped Lauren Hom bring awareness to her livestream series and drive signups for her online classes.
Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
How Stretch & Flex Started and Grew During a Pandemic
Surveys helped the virtual Pilates studio make quick adjustments and plan for long-term success.