Why We Love Having a Content Calendar (And Why You Will Too)
When you’re a growing company, your approach to connecting with users and telling your story online needs to grow, too. We’ve got a suggestion: Embrace the content calendar.
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Understanding BANT: A Framework for Qualifying Leads and Closing Deals
How the BANT sales process will help you streamline lead qualification in 4 simple steps.
How Website Taxonomy Can Improve User Experience and SEO
Discover the power of website taxonomy. Learn how it can streamline navigation, boost search rankings, and engage users effectively.
Text-to-Order: The Future of Quick and Easy Purchases
Discover how text-to-order eliminates checkout friction and turns quick messages into instant sales.
Shock Advertising: When Bold Moves Pay Off (and When They Don’t)
Explore the impact of shock advertising, understand when bold tactics captivate audiences and drive results and when they backfire, and learn to use this approach effectively.
How to Automate SaaS Marketing for Reach and Results
Learn to automate SaaS marketing with smart tools and targeted workflows to increase sales.
RetroSupply Co.'s Tips for A/B Testing and List Growth
Like so many Mailchimp customers’ small businesses, Retro Supply Co. started out as a side hustle.
The Science Behind Prompt Engineering: Key Concepts and Benefits for Businesses
Prompt engineering is vital for obtaining clear and relevant responses from AI tools. Learn how to use prompt engineering to your advantage here.
The Value of Operational Reporting for Sales and Marketing Teams
Learn what operational reporting is and how you can utilize it to maximize your sales and marketing success.
How One Music Producer Balances His Business (and Life) with the Mailchimp Mobile App
From recording music to taking care of his daughter, the Mailchimp mobile app gives Tre Jackson the freedom to manage his business without putting his life on hold.
COVID-19 Update: Marketing trends as brick and mortar businesses start to reopen
Industry insights and trends as small businesses pivot.
What is Marketing Reach? How to Measure and Improve It
Learn the definition of marketing reach, its importance, and how to optimize your campaign's marketing reach.