The increase in artificial intelligence (AI) has transformed many industries instantaneously. From the ability to streamline inventory management to crafting marketing copy and images quickly, AI tools have come a long way in such a short period. Incorporating AI into any business model today can be extremely advantageous when done correctly and with optimized prompt engineering in mind.
Becoming familiar with prompt engineering and how to use it to make the most out of AI tools is critical, regardless of the size of your venture and target audience. Effective prompts can provide unique results that benefit your users or prospective customers.
What is prompt engineering?
Prompt engineering is the practice of developing prompts that produce clear and useful responses from AI tools. AI prompting can help direct a large language model to execute tasks based on different inputs. The goal is to teach AI models to provide the best output to a query.
If you're keeping up with the latest news in technology, you may already be familiar with the term generative AI or the platform known as ChatGPT—a publicly-available AI tool used for conversations, tips, programming assistance, and even automated solutions. ChatGPT is extremely beneficial for prompt engineers interested in generating text with a natural language processing system in place. Developing and working with code is also easy to do once you’re connected with ChatGPT.
This advanced AI is known as generative AI because it's being developed in real time with input from users and developers alike. Ultimately, AI tools are still learning from your shared interactions, and finding out how to create effective prompts can help the AI model provide the desired response.
While many AI systems are designed for text and code-based generation, it's important to remember that prompt engineering is expanding beyond just words. For those who are interested in working as a prompt engineer for images, videos, and animations, learning the basics of other AI models is a must.
For example, Midjourney is a free AI-based image-generating tool. With Midjourney, specialists can deploy prompt engineering skills to create hyper-realistic photographs, illustrators, or art with specific themes and styles in mind.
What does a prompt engineer do?
As AI continues to expand throughout most markets and industries today, understanding the role of AI in marketing is essential. While the technique of prompt engineering is relatively new, it's a vital element in the development and progression of AI itself. As such, AI prompt engineering is a newly popularized career path.