Blue Ocean Strategy: Creating Uncontested Market Space
Unlock the full potential of your business and ensure success with a blue ocean strategy. Read on to learn how to use this marketing tactic.
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7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
Basic Ecommerce Metrics Every Business Owner Should Track
As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.
How To Get More Brand Traffic on Your Website
Search, social, email, and more ideas for driving visitors to your website.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
Pay As You Go Plan
Mailchimp's pay as you go plan lets you buy email credits so you can send whenever you want—without a monthly subscription.
Marketing Mix (7Ps of Marketing)
The 7 Ps Marketing Mix gives you a framework to plan your marketing strategy and effectively market your products to your target group.
Landing Page
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
Google My Business
A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services.
E-commerce
At its core, e-commerce is simply the buying and selling of goods and services using the internet. However, the term is often used to describe all of a seller’s efforts throughout the buying process.
Drip Campaign
Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status.