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AI Chatbots: Smarter Conversations, Better Customer Experience

Discover how AI chatbots improve customer experience, reduce costs, and boost efficiency. Learn how they work and how to build one in 8 simple steps.

Data-Backed New Year’s Resolutions for Marketers

Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.

5 growth marketing tips for agencies and freelancers

3 Mailchimp partners share how they grew their businesses.

On Choosing Clients and Making E-Commerce Beautiful

Developer Natasha Murphy and designer Lexi Stout share their thoughts on e-commerce, email marketing, and Atlanta's creative community.

A Good Kind of Weird: HAWRAF

The team at HAWRAF tells us about their beginnings, their process, and how they blur the line between brand and audience.

Increasing Revenue Through Abandoned Cart Messaging and Incentives

We focus on the revenue-boosting benefits of incentivizing your campaigns and sending abandonment messages to your clients’ customers.

Don’t Call it a Newsletter: Tips from Tobias van Schneider

Tobias von Schneider shares some invaluable insights on building your audience.

Dark Social: The Hidden Side of Online Traffic

Learn how dark social media affects your digital traffic data and get practical tips on tracking private sharing.

Create a Thriving Slack Community: Best Practices and Strategies

Looking to enhance communication with your company or customers? Discover how to create a successful Slack community within your company.

Intuit Mailchimp and WARC Examine the AI Skills Gap Among Mid-Market Marketers—and Pinpoint How to Close It

New report finds nearly all mid-market marketers believe AI will improve marketing effectiveness, but only one-third have adopted it widely—and 39% cite lack of expertise as a barrier

Celebrating Atlanta and Our Vibrant Backyard

We didn’t want to keep all the fun to ourselves, so over the years we've started inviting friends and family to join us in the Inman Park Parade.

10 Marketing Automation Challenges and How to Solve Them

Here’s how to overcome these common challenges when planning and implementing marketing automation campaigns.