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3 Essential Pre-Built Segments for Your E-Commerce Business

Connect your store to Mailchimp and access pre-built segments based on your customers shopping behavior. Send them personalized content and watch your sales increase.

Science & Candy: A Recipe for Automation Success

How Gauge Interactive used automation to help OldTimeCandy.com deepen its relationship with its customers.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

What Are the Most Used Email Service Providers?

There are several email service providers one can use for business and personal use. Read this guide to learn about the most popular email providers.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

Best Marketing Strategies for Small Business Owners

Explore practical, cost-effective marketing strategies small businesses can use to reach customers, boost engagement, and fuel growth.

How to Vlog: 22 Tips to Get Started

Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

How to Design Eye‑Catching Marketing Emails

If you’re not quite sure how to design marketing emails, a few design tips can be a big help. Read on to find out the ins and outs of email marketing design strategies.

Customer Journeys and Landing Pages Drive Engagement

Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.

Using WhatsApp Notifications for Businesses

If you’re not using WhatsApp notifications for businesses yet, you’re leaving money on the table. Here’s what you need to know to get started.