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What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

How to Vlog: 22 Tips to Get Started

Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

Customer Journeys and Landing Pages Drive Engagement

Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.

Making the Most of Planning with Sarah Best Strategy

A self-described workflow geek, Sarah Best, CEO and chief strategist of her eponymous agency in Madison, Wisconsin, is all about making a planning meeting. Here’s how she helps clients be more efficient with theirs.

The 3 Secrets Behind this Record Label's Impressive Open Rates

The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.

25 Proven Ways to Make Money Online

Discover effective strategies to earn money online. Learn, implement, and thrive in the digital economy.

How to get subscribers on YouTube

Want to grow your channel but you’re not sure how to get subscribers on YouTube? Explore this guide for tips on optimizing your channel and growing your audience.

How to Buy a Domain Name: Domain Registration Guide

If you want to start a blog or a new online business, you’ll need to register a domain name, the name for your website. Getting the right domain for your needs might sound technical at first, but the process is pretty simple.

What Is Growth Marketing?

Use these strategies to market smarter and grow quickly.