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Understanding Your Company's Attrition Rate: The Cost of Employee Turnover

Learn about employee attrition rate, how to calculate it, and steps you can take to decrease turnover and boost your organization's efficiency.

How to Grow and Optimize Your SMS Subscriber List

Increase your SMS subscriber list with targeted strategies that drive growth and retention. Learn how to optimize your approach for better performance.

Permission-Based Marketing: How to Do It Right

Discover how to do permission-based marketing right—build trust, engage your audience, and drive better results.

How to Fall Back in Love With Your Email Marketing

If you’re intimidated by your newsletter, fret not: Arianne Foulks, founder of Aeolidia, has tips to help you.

From Good to Great: How to be an Elite Email Marketer

Rockhouse Partners, a Nashville-based marketing agency, takes email to another level. Here's how they do it.

Designing the "Freddie High Five" Animation for Facebook Ads

When we added the ability to create Facebook Ads through Mailchimp, we wanted to include a “ready to launch” animation to celebrate successfully submitting an ad.

Outbound Sales Strategies for High Conversion Rates

Discover effective outbound sales strategies to convert prospects into paying customers and drive revenue growth.

10 Elements of a High Converting Landing Page

Explore what makes a good landing page to boost your marketing results and grow your audience with ease.

Delegating Tasks to Empower High Performing Teams

Discover how delegating tasks can empower your team, boost productivity, and drive transformation in your organization.

Landing Page Best Practices for High Conversion Rates

Designing a landing page can be more complicated than it seems. Follow these landing page best practices to ensure your website is functional—and eye-catching.

16 Sales Team Management Best Practices for High-Performing Sales Teams

Lead your team to success and drive profits with our sales team management best practices.

Affordable Recruitment Marketing Strategies to Attract Top Talent

Learn how to leverage social media, job boards and other low-cost resources to boost your employer brand and attract high-quality candidates without overspending.