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How to Price a Product to Make a Profit
Use these steps to find a price for your products that covers costs, stays competitive, and nets a profit.
How to Build Your Email List
Email marketing helps you build a relationship with your customers. Here’s how to combine pop-up forms and Facebook ads to start growing your list in a few simple steps.
Using The Hierarchy of Effects Model For Marketing
Learn about the hierarchy of effects theory and how to use the model to structure your marketing campaigns.
Mailchimp Transactional API
Send personalized, event-driven messages at scale with the speed and reliability of Mailchimp.
The Marketer’s Guide to SMS Booking Confirmations
Build trust, reduce no-shows, and boost repeat bookings with automated text message confirmations.
Blogging 101: What Is a Blog and Why You Need One
What is a blog and why are there millions of them? Find out how your business can leverage the power of blog content.
How to Write a Value Proposition and Why They Are Important For Your Business
A value proposition shows how your products or services add value to customers. Learn how to write a value proposition with this guide.
How to Create Social Media Content with a Content Plan
Build better social content with tips on planning, scheduling, and optimizing posts as part of a strong social media strategy.
How to Set Goals for Your Small Business Blog
Learn how to align your business goals with your blogging goals and measure the impact of your content.
16 Sales Team Management Best Practices for High-Performing Sales Teams
Lead your team to success and drive profits with our sales team management best practices.
Sales Methodologies: Think Beyond “Always Be Closing”
Sales success isn’t about constant closing. Learn how to break free from high-pressure sales practices and embrace modern sales methodologies that get results.