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Franchising 101: Essential Tips for Entrepreneurs on Getting Started

Unlock the secrets to successful franchising. Here's how to start a franchise.

Gift Card Marketing Strategies for Holidays and Beyond

Discover year-round gift card marketing strategies, including tips for promoting eGift cards during the holidays and beyond to boost sales and engagement.

How to Define, Measure & Achieve Brand Alignment

Brand alignment problem? Learn how to cultivate a consistent brand with our tips on measuring and mastering brand alignment.

Why BOPIS is the Future of Retail: A Guide for Business Owners

Discover why buy online, pick up in-store (BOPIS) is rapidly becoming the future of retail with our comprehensive guide for business owners.

Featured Integrations: January 2018

Use our powerful integrations to help you sync your e-commerce customer data to Mailchimp. New for January: Miva and Big Cartel.

12 Email Predictions for 2018 from Mailchimp Experts

We convened 3 of our most (fore)knowledgeable email marketing experts and asked them what they see in their crystal ball for 2018.

How Essence of Email Increased One Company’s Email Marketing Revenue by 1076%

When an online store wanted to get more out of their email marketing, Essence of Email saw an opportunity to implement behavioral flows, list acquisition efforts, and conversion rate best practices. Here’s how they did it.

Making Seasonal Business Work with Email

After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick. Homesick for peaches, that is.