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Personalized Marketing

The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.

Display Ads

A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.

Why switch from Klaviyo to Mailchimp?

To drive revenue, not just costs. Discover how the new, more powerful Mailchimp compares to Klaviyo—and what makes it the #1 email marketing and automation platform.*

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On 26 March 2025, join hundreds of marketers at Doltone House Jones Bay Wharf for a 1-day conference dedicated to driving growth with Mailchimp, the #1 email marketing and automation platform.