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From Good to Great: How to be an Elite Email Marketer

Rockhouse Partners, a Nashville-based marketing agency, takes email to another level. Here's how they do it.

How to Create Fundraising Emails That Drive Donations

A well-written fundraising email can encourage customers to donate. Learn how to create emails that engage prospective donors.

Dedicated IP: The Key to Maximizing Email Deliverability

Ensure the deliverability of your emails with a dedicated IP address. Learn more about what dedicated IPs for email marketing are and how to use one.

A Better Way to Onboard Customers: Tips for Business Owners

Learn how to create a successful customer onboarding process with these tips and best practices to build strong customer relationships from the first step.

How ABX Marketing Helps Align Sales and Marketing

Use ABX marketing to deliver coordinated, account-focused campaigns that boost pipeline impact

5 Email Personalization Tips To Boost Open Rates

Follow these email personalization tips to create emails your subscribers will want to open. From user data to subject lines, here’s how to raise open rates.

Sign on Bonuses: Pros & Cons

Should your company offer sign on bonuses to attract talented job seekers? Weigh the advantages and disadvantages of a sign on bonus for new employees.

High Touch vs. Low Touch Engagement Models in Business

Knowing the differences between high touch and low touch engagement can help you build an effective customer support strategy.

Email Sign Offs for Every Industry and Situation

Review our list of email sign offs for varying industries and situations to find a sign off that’s professional and appropriate.

The Warning Signs of Burnout at Work and How to Avoid Them

Learn what the warning signs of burnout are and how to prevent burnout in the workplace.

How to Create High-Performing Email Campaigns

With all the emails that people receive on a daily basis, it can be hard to make yours stand out from the crowd. Learn how to create high-performing emails campaigns to attract more customers.

Designing the "Freddie High Five" Animation for Facebook Ads

When we added the ability to create Facebook Ads through Mailchimp, we wanted to include a “ready to launch” animation to celebrate successfully submitting an ad.