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Managing 2 Businesses with 2 Different Audiences

Tattoo guru Russ Abbott explains how Mailchimp helps make it happen.

7 Black Friday SMS Campaigns to Take On the Holidays

Keep the holiday shopping momentum going, even after the sales end. SMS campaigns help you build brand love 365 days a year.

8 Black Friday Marketing Tips

It's not too late to prepare for the busiest shopping day of the year. And Mailchimp makes it simple.

The Final Black Friday E-commerce Checklist

Make the most of the peak sales season with these 10 tips

Checklist: Plan for Black Friday and Cyber Monday Promotions

Use this checklist to start planning for Black Friday and Cyber Monday so you’ll be prepared when customers start making purchases.

How to Price a Product to Make a Profit

Use these steps to find a price for your products that covers costs, stays competitive, and nets a profit.

Using The Hierarchy of Effects Model For Marketing

Learn about the hierarchy of effects theory and how to use the model to structure your marketing campaigns.

Blogging 101: What Is a Blog and Why You Need One

What is a blog and why are there millions of them? Find out how your business can leverage the power of blog content.

How to Write a Value Proposition and Why They Are Important For Your Business

A value proposition shows how your products or services add value to customers. Learn how to write a value proposition with this guide.

How to Create Social Media Content with a Content Plan

Build better social content with tips on planning, scheduling, and optimizing posts as part of a strong social media strategy.

How to Set Goals for Your Small Business Blog

Learn how to align your business goals with your blogging goals and measure the impact of your content.

The Sales Cycle: A Unified Guide for Marketing and Sales Teams

Are your Marketing and Sales teams working in harmony? Discover how to unify your approach to sales cycle management and boost teamwork.