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Upstream Marketing: The Secret to Lasting Brand Impact

Want marketing with staying power? Explore how upstream marketing strategies create lasting brand impact by addressing customer needs before they arise.

Running Marketing Experiments That Work

Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.

SMS Marketing in the iOS 26 Era

Apple’s iOS 26 filtering messages? Learn how to future-proof your SMS strategy with Mailchimp’s expert guide.

Instagram Marketing: 7 Tips for Marketing on Instagram

Instagram marketing can be a cornerstone of your brand’s overall marketing strategy. Read this to learn how to effectively market on Instagram.

How Predictive Marketing Improves Targeting

Use predictive marketing to anticipate customer behavior and personalize campaigns that drive better results.

How to Market Your Business — A Small Business Growth Guide

Whether you’re a brand-new entrepreneur or a seasoned pro who wants to increase sales, learning how to market your small business effectively is vital to your success.

9 Types of Marketing to Promote Your Business

Explore these 9 types of marketing to find the best one to reach your customers. Marketing is not a one-size fits all situation but requires customization.

Push vs. Pull Marketing: Which Path Leads to Success?

Redefine your marketing plan with an in-depth look at push vs. pull marketing. Learn how to harness the power of both strategies in this comprehensive guide.

How to Write a Marketing Plan & Use a Marketing Plan Template

A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.

How to Use AI in Marketing Campaigns

Learn about AI marketing tools and how to take advantage of AI for your business.

Using Point-of-Purchase (POP) Marketing to Boost Sales

Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.

Stay in Sync With Omnichannel Marketing Automation

Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.